✅ Understanding the responsibilities and daily tasks of a Social Media Specialist
✅ Collaborative workflows between content creators, designers, and ad specialists
✅ Building cross-department collaboration (marketing, customer service, sales)
✅ Tools for streamlining social media management (Trello, and Google Sheet,)

✅ Menentukan Customer Persona & Kenapa Penting?✅ Gimana Cara Mencari Tahu Customer Persona
✅ Bagaimana Cara dan Membuat Customer Persona
✅ Praktik Membuat Customer Persona

✅ What is USP and why it matters in social media marketing
✅ How to identify your brand’s strengths and differentiate from competitors
✅ Case studies: Successful brands with strong USPs

✅ Differences between paid and organic social media strategies
✅ When to use organic vs paid approaches in campaigns
✅ Benefits, and challenges

✅ What are content pillars and why are they essential?
✅ How to identify and create content pillars for your brand
✅ Building a content calendar that balances promotion, education, engagement, and entertainment
✅ Creating a script for organic Content

✅ Some techniques of persuasive copywriting for social media

✅ Understanding the stages of a social media marketing funnel (Awareness, Consideration, Conversion, Loyalty, advocacy )
✅ Creating content strategies for each stage of the funnel

✅ Building an effective social media schedule for consistency
✅ Best times to post on different platforms (Instagram, TikTok, Facebook, etc.)
✅ Social media tools
✅ Planning social media campaigns: from ideation to execution

✅ Identifying the right Key Opinion Leaders (KOL) and influencers for your brand
✅ Structuring influencer partnerships and setting campaign goals
✅ Managing influencer campaigns from outreach to execution
✅ Measuring success in KOL/influencer campaigns

✅ Introduction and Why Social Media Metrics & Analytics matters?
✅ Introduction & example to social media analytics and KPIs (Key Performance Indicators)
✅ Common Social Media Metrics
✅ Advanced Metrics
✅ Tools for tracking social media performance
✅ How to Calculate Social Media Metrics
✅ Choosing the Right Metrics for Your Goals
✅ Reporting: How to present social media analytics to stakeholders

✅ Introduction to AI-driven social media tools (ChatGPT, Gemini, Canva AI, Perplexity)
✅ How AI can enhance content creation
✅ Future trends: The growing role of AI in social media marketing

✅ Membuat portofolio yang menjual untuk mendapatkan pekerjaan